Meet Detail, a new startup working on an app for iOS and macOS so you can turn your iPhone into a software-optimized camera for live video. The startup wants to make it easier to use the phone you have in your pocket with the live streaming platform you already use, like Zoom, Google Meet, Twitch, Hopin or YouTube Live.
Over the past year or so, if you’ve had to present something to a large audience on a live broadcast, chances are you’ve run into a few challenges. First, like the Wall Street Journal’s Joanna Stern demonstrated, webcams for laptops suck. There is no way you will look great with your computer.
Second, if you are willing to invest the money, you can buy a ring light, a dedicated camera, a good microphone, etc. The problem is, it’s expensive. More importantly, it was very difficult to purchase some of these products as there were many remote workers looking for these devices.
Third, you might be good at teaching something, but not good at video production. These are different skills and somehow people tell you you should know all about white balance, anti-flicker and more.
As for Detail, the company wants to make the transition from zero to live streaming as easy as possible. The best camera you have is probably the one in your pocket, right on the back of your smartphone. Over the past few years, computer photography has led to huge improvements when it comes to taking photos with your phone. But there is still work to be done on the live streaming front.
Detail founder Paul Veugen rightly pointed out that hosting a live video has become a commodity. But everything that happens before sending the video stream to the internet could be improved.
At first, Detail is going to be an iPhone and Mac application that works hand in hand like Camouflage and EpocCam. There will be easy-to-use settings for tweaking color undertones, adding filters, and more. It will be a smarter take on the movement of smartphones as webcams.
Behind the scenes, the team is made up of some of the people who worked on Human, an app I started covering in 2013. Human was a passive fitness tracker app – you could set it up and get information about your activity level. over the past few days. Essentially, it was like Apple’s business was ringing out before Apple introduced the Apple Watch. Human was acquired by Mapbox in 2016.
Detail has raised a $ 2 million pre-seed round led by Connect Ventures. Hustle Fund, Alexander Ljung, Anke Huiskes, Arthur Kosten, Elodie and Tony Jamous, Hiten Shah, Janis Krums, Mart Kelder, Micha Hernandez van Leuffen, Othman Laraki, Omri Amir and Sten Tamkivi also participate in the tour.
As you can see, Detail is still in active development and beta testing will begin soon. But it’s an intriguing app and I’ll be keeping an eye on it to see how it plays out.